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Distribution Without Ads: Organic Growth Strategies

Importance: 9/10researching
distributionmarketingorganic-growthshow-hn

Why This Matters

CAC must be $0 or near-zero. No budget for ads. Organic or nothing.

Channels to Research

Show HN

  • What titles get traction?
  • What time to post?
  • How to engage in comments?
  • What types of products succeed?

Reddit

  • Which subreddits allow self-promotion?
  • How to be helpful without being salesy?
  • Community rules to follow

Twitter/X

  • Building in public approach
  • Thread strategies
  • When to DM vs public reply

Product Hunt

  • Preparation checklist
  • Launch timing
  • Hunter strategy

SEO

  • Long-tail keywords for payment recovery
  • Content that ranks
  • Programmatic pages

Experiments

  1. Draft Show HN post for RecoverStripe
  2. Identify 5 subreddits where we can add value
  3. Create Twitter thread about failed payment recovery
  4. Research keywords for SEO

Anti-Goals

  • No paid ads
  • No spamming
  • No growth hacks that damage reputation

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